Tourist marketing of the biotope network

Tourist marketing of the biotope network
A focused marketing enhances a regional ceation of value. © CIPRA International

Involved sectors

Agriculture, Forestry, Spatial planning, Tourism and leisure, Nature protection, Local population/citizens, Municipalities

Affected habitats

Forest, Shrubs and wooded areas, Bogs and fens, wetlands, Alpine habitats, Grassland, Arable land, Areas for settlements and transport, Waterbodies

Description

Valuable habitats of different species of fauna and flora also have high recreational value which, with appropriate sustainability strategies, can generate synergies between nature conservation and tourism strategies. On the one hand, appropriate tourist offers can inform visitors and guests about the biotope network. On the other, tourism can contribute to the conservation and protection of habitats. Corresponding effects can be achieved through an integrated marketing strategy in which the biotope network is actively promoted via the marketing and imparted through appropriate guided tours, for example. The focus should be on particularly attractive biotopes which also increase regional value-added (e.g. mixed orchards). In this way, sustainable agriculture, crafts and commerce in the region can be promoted and the biotope network will be increasingly appreciated in the long term by locals and visitors alike due to its positive economic effects.

Impact

Ecological impact  
Other The increased acceptance of biotope network measures is expected to create positive ecological impacts over the long term and more measures may be implemented on this basis.
Time of realisation for measure Years: A long period of time is required to develop and implement suitable strategies and, similarly, it takes a long time for the impact to appear. However, acceptance can already be increased during the planning phase.
Impact scope Regional: Marketing strategies should preferably be implemented at regional level but a biotope network can be promoted at local level.

Implementation

Implementation period Years: It can be assumed that the implementation of the strategies will take a long time.
Frequency Recurring: Realization is a long-term activity.

Economic and legal aspects

Costs Medium (10'000-100'000 EUR): The costs for the planning process and for creating the appropriate structures are expected to be high, but can be integrated into existing planning processes.
Socio-economic impacts Medium: Positive economic effects should be achieved if sound marketing strategies are developed.
Sources of financing Private sponsor, Other private sources, Public: regional, Public: national

Further information

Evaluation The "Experience the Green Belt" project in Germany is promoting the former inner-German border for tourism. It is combining nature conservation with 'soft' tourism to publicise this unique biotope network and draw attention to its importance for nature conservation.
Information Germany: Information from the Federal Agency for Nature Conservation: http://www.bfn.de/0310_steckbrief_gruenesband+M52087573ab0.html Project website: http://www.erlebnisgruenesband.de/
Good Practice “Experience the Green Belt”, Germany
Exemple « Erlebnis Grünes Band » (À la découverte de la Trame verte), Allemagne
Esempio “Esperienza nastro verde“ in Germania

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